TOP 21 best hair dyes: rating 2024-2025 and which one to choose harmless for home dyeing

Hair coloring is a great way to emphasize the beauty of curls, radically change the image or mask gray hair.

But you need to experiment with hair carefully, because due to low-quality paint, the curls will be damaged.

It is important not only to strictly follow the dyeing instructions and maintain the composition on the hair for a strictly allotted time, but also to use only high-quality paints from trusted manufacturers.

What hair dye to choose so as not to damage the hair? What ingredients should you pay attention to?

What shade to give preference, given the original hair color?

We will try to answer these questions in the article, and a short list of selection criteria and a rating of the best hair colors according to the 2024-2025 version will help you choose the best product.

Rating of the TOP 21 best hair colors 2024-2025 of the year

Place	Name	Price
TOP 4 best hair dyes by price / quality for 2024-2025
1	Cutrin AURORA	Ask for a price
2	Londa Professional	Ask for a price
3	Wella Professionals Koleston Perfect Me+ Rich Naturals	Ask for a price
4	L'Oreal Professionnel Inoa ODS2	Ask for a price
TOP 5 best hair dyes for home use
1	L'Oreal Paris Casting Creme Gloss	Ask for a price
2	Estel Professional Princess Essex	Ask for a price
3	GARNIER Color Naturals	Ask for a price
4	GARNIER Color Sensation	Ask for a price
5	Kapous Professional Hyaluronic Acid	Ask for a price
TOP 3 best professional hair dyes
1	Schwarzkopf Professional Igora Royal	Ask for a price
2	Wella Professionals Koleston Perfect Me+	Ask for a price
3	Matrix Socolor Beauty	Ask for a price
TOP 3 best dyes for lightening hair
1	GARNIER Color Naturals	Ask for a price
2	L'Oreal Professionnel Majiblond Ultra, 900S	Ask for a price
3	Londa Professional Londacolor, 7/1	Ask for a price
TOP 3 best permanent hair dyes
1	L'Oreal Paris Preference Recital	Ask for a price
2	Wella Professionals Illumina Color	Ask for a price
3	Estel Professional De Luxe Silver	Ask for a price
TOP 3 best inexpensive hair dyes
1	ESTEL Vital Quality Color	Ask for a price
2	OLLIN Professional Color	Ask for a price
3	Palette Intense color	Ask for a price

How to choose hair dye in terms of price / quality ratio?

Hair dye is a special compound that interacts with keratin and dyes the hair a certain color.The use of funds is extremely simple: the dye is mixed with an oxidizing agent, applied to the hair along the entire length, kept for a certain time, and then washed off with running water.

When choosing a hair dye, they pay attention not only to the shade that it allows you to get, but also to other criteria:

1. Dye type. All products are conditionally divided into three groups: permanent, semi-permanent and tint. Paints of the first type are resistant, since they contain ammonia and peroxide, so the new color stays on the hair for up to 2 months. Semi-permanent ones do not allow you to radically change the shade of the curls, they last for about a month, but they do not have a pungent odor and practically do not harm the hair. Tint dyes are used for temporary toning of natural curls. They do not contain harsh chemicals, so there is no unpleasant odor. But it should be borne in mind that after 3-6 washings of the hair, the color will be washed off, and the gray hair will not disappear at all.
2. Compound. First of all, attention is paid to the percentage of hydrogen peroxide. If staining involves color correction by 1-2 tones, the peroxide content should not exceed 3%. If clarification is necessary, this figure should be 6-9%.
3. Consistency. The convenience and uniformity of applying the coloring composition depends on this. Creamy dyes are convenient to use at home, as they are evenly applied and do not flow. Gels are distributed more evenly, but may leak. Mousse consistency is usually tinted dyes.

When choosing a paint, the natural color of the hair is also taken into account.If you can repaint from a light color to a dark one right away, then to turn from a brunette to a blonde, you will first have to lighten your hair, and then give it the desired color.

TOP 4 best hair dyes by price / quality for 2024-2025

Professional hair dyes are expensive, but since many women prefer to dye their hair at home, manufacturers have created special formulations that can be used at home. Such dyes are easy to use, minimally harm the hair, but at the same time they are of a fairly high quality.

Cutrin AURORA

Inexpensive resistant cream paint is presented in 95 tones, and one of them can be used as a brightener.

There are also three tones that allow you to qualitatively mask gray hair. An innovative technology was used to create the product, which made it possible to create an oil-based dye.

Due to this, the composition penetrates deep into the structure of the air, and the pigment stays on the curls for a long time..

During application, the oils moisturize and protect the scalp, and the color is uniform along the entire length of the hair.

The dye is able to completely paint over gray hair, while nourishing and moisturizing the curls, so after dyeing the color is bright, and the hair acquires a natural shine..

Additionally, the composition of the product includes cranberry seed oil, which facilitates combing and increases the resistance of the pigment to direct sunlight.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Londa Professional

Inexpensive semi-permanent dye will help emphasize the natural shade of hair or change color by several tones.

The creamy consistency allows you to use the dye at home: after mixing the components, it is easily and evenly applied along the entire length of the hair and does not flow during the dyeing process.

The active ingredient is keratin, which is contained in the structure of the hair..

Thanks to this, after staining, the curls become smooth and soft, acquire shine and are easy to comb.

The composition of the product does not include ammonia, therefore, when used, there is no characteristic unpleasant odor.

In addition, the product practically does not cause allergies, and after dyeing, the color remains unchanged for about a month (up to 24 shampoos). The choice of shades is wide enough, so each user will be able to choose the color to their liking.

Specifications:

• type of staining - semi-permanent;
• consistency - cream;
• volume 60 ml.

Wella Professionals Koleston Perfect Me+ Rich Naturals

Despite the democratic cost, this paint belongs to the category of professional. With its help, you can get a deep and beautiful color by staining at home.

The palette includes a rich selection of warm and cold tones, and a special combination of components in the composition allows you to get a lasting color and completely paint over gray hair.

Additionally, the composition includes components that reduce the risk of allergies during staining..

The product not only colors the curls, but also takes good care of them. Vitamin E is used as an active ingredient, which penetrates deep into the hair structure, nourishes it, gives the curls a natural shine, makes them soft and manageable.

Another advantage of the product is that in order to obtain the desired shade, the finished mixture does not have to be kept on the hair for a long time: after application, it is enough to wait 15-20 minutes, and then rinse the dye with running water.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

L'Oreal Professionnel Inoa ODS2

This paint does not contain ammonia, so it does not appear during the dyeing process. unpleasant characteristic odor.

In addition, the absence of ammonia allows you to get a fairly stable color without harm to the hair, although the type of coloring the product belongs to semi-permanent compositions.

The palette of colors is quite wide, which allows you to emphasize the natural color of the hair or radically change the image.

The creamy consistency is evenly applied, allows you to get an even color and completely paint over the gray hair.

Despite the absence of ammonia in the composition, the paint is able to lighten hair by 3 tones.

Another feature of the product is that it is able to maintain the natural lipid balance and essential amino acids that form a protective film on the surface of the curls..

As a result, the resulting color remains bright for a long time, does not fade under the influence of direct sunlight, and the curls remain soft, manageable, easy to comb and style.

Specifications:

• type of staining - semi-permanent;
• consistency - cream;
• volume 60 ml.

TOP 5 best hair dyes for home use

It is far from always possible to use professional hair coloring in the salon. Therefore, many women prefer to dye their hair at home. Fortunately, the choice of dyes is quite wide, and choosing the right one is not difficult.

L'Oreal Paris Casting Creme Gloss

Easy to use, but high-quality cream paint that does not contain ammonia, therefore does not damage the hair structure, gently coloring the curls.

At the same time, the colored curls become shiny, remain soft and easy to comb. In addition to the dye itself, the set includes a special balm based on natural honey.

After washing off the product, a balm is applied to the curls, which carefully cares for the hair and contributes to the long-term preservation of color..

As a result, simple home coloring turns into a full-fledged hair care procedure.

Color pigments are evenly distributed along the entire length, from roots to tips for the most saturated color, and the desired effect is achieved after the first staining.

The product boasts a rich palette of shades, so with the help of a dye you can not only refresh your natural hair color, but also paint over gray hair or radically change your image.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Estel Professional Princess Essex

The manufacturer of this long-lasting cream paint has included a unique care system curls Vivant System.

Despite the democratic cost, the dye allows you to get a lasting deep color and takes good care of your hair, and a rich color palette allows you not only to paint over gray hair or refresh the natural tone of your hair, but also to radically change your image.

The paint has a thick creamy consistency.

Thanks to this, the working mixture evenly falls on the hair from roots to ends, providing uniform coloring along the entire length..

Keratin is used as the active ingredient.

This substance is part of the hair, therefore, in the process of dyeing, the curls not only acquire the necessary tone, but also heal and strengthen.

The only drawback of the product is that it is necessary to carefully study the instructions before use, because the proportion of mixing the dye with the oxidizing agent depends on the degree of lightening or painting the hair.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

GARNIER Color Naturals

This long-lasting cream-color from a well-known manufacturer will help you get a long-lasting and deep hair color without seeking help from professional hairdressers.

The manufacturer made sure that it was convenient to use the paint at home: all components are provided in separate bags, and detailed instructions will help you prepare the coloring composition of the required consistency.

In addition to coloring, the tool provides high-quality professional care for curls..

The composition of the product includes three types of oils for deep nourishment of curls and scalp. As an active ingredient, a complex of vitamins is used.

Thanks to this composition, colored curls become shiny, soft and obedient..

In addition, the pigment is not washed out of the hair even under the influence of direct sunlight, and the composition of the product itself allows you to qualitatively and evenly paint over gray hair.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

GARNIER Color Sensation

This line of persistent cream paints allows you to make curls bright, with deep saturated color.

A rich palette will help you choose the right shade, and detailed instructions will allow you to successfully use the paint at home. The dye is suitable for all types of hair, including gray hair, as the pigment penetrates deep into the hair structure.

The creamy consistency makes it easy to apply the product, because it evenly lays down the entire length of the hair and does not spread..

Thanks to this, home coloring matches the quality of a professional salon procedure.

In addition, the manufacturer included in the product a complex of vegetable oils that provide the hair and scalp with the necessary care..

As a result, after staining, the curls become shiny, soft, easy to comb and style.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Kapous Professional Hyaluronic Acid

The unique formula of this paint includes low molecular weight hyaluronic acid and innovative care complex for restoring hair structure and moisturizing the scalp.

Hyaluronic acid restores damaged hair structure, aligning each hair along its entire length.

Pigment micromolecules penetrate deeply into the structure, form a dense network and provide perfect staining.

At the same time, the color remains stable, and the hair becomes silky, smooth and shiny.

The dye is presented in a rich color palette, so it is suitable for women and men with any natural shade of hair, but for a radical change in the image, dark hair will have to be lightened first.

Additionally, the composition of the product includes panthenol, which prevents the shade from fading under the influence of direct sunlight, and a unique vitamin complex provides high-quality care for the scalp.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 100 ml.

TOP 3 best professional hair dyes

If the budget allows, it is better to use professional products for hair coloring. They allow you to get a deep, even and bright color that does not wash off for a long time. In 2024-2025, three products were recognized as the best professional hair colors.

Schwarzkopf Professional Igora Royal

Professional dye based on an innovative pigment matrix. It is she who is responsible for the pure color and uniform distribution of tone along the entire length, from roots to tips.

In addition, this composition provides complete shading of gray hair, and the effect persists for a long time.

In this case, it should be borne in mind that the exposure time is from 30 to 45 minutes.. It is not recommended to keep the composition on the hair for longer, so that the pigment does not destroy the hair structure.

The product does not contain ammonia, so even a sharp change in color will not cause serious damage to the hair structure.

The composition includes a complex of vegetable oils for high-quality scalp care, and a unique complex of vitamins makes hair shiny and silky after dyeing..

In addition, this composition allows you to make the hair soft and manageable, which greatly facilitates combing and styling.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Wella Professionals Koleston Perfect Me+

One of the best professional hair dyes. She is persistent and therefore get deep and even color from roots to tips.

A rich palette allows you to use the paint not only to refresh the natural color, but also to dramatically change the image.

The components that make up the product also allow you to completely paint over gray hair or pre-bleached hair.

Vitamin E is used as an active ingredient, which prevents damage to the hair structure and cares for the scalp.

In addition, after use, the curls acquire a natural shine, and the hair becomes obedient, easy to comb and style..

In addition, the dye reduces damage to the hair during the procedure, in particular, it neutralizes metal particles, reduces the formation of free radicals, providing control over the formation of color, and special molecules reduce the risk of allergies.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Matrix Socolor Beauty

Persistent professional dye that will not only refresh the natural shade of hair, but also radically change the image by dyeing your hair in a contrasting color.

The paint has a creamy texture. Due to this, the composition is evenly distributed throughout the hair from roots to ends, providing high-quality staining.

As an active ingredient, a complex of vitamins is used, which not only smoothes the hair structure, but also cares for the scalp.

Since the paint belongs to professional products, it not only allows you to get a high-quality and deep color, but also gives the curls a natural shine..

In addition, the tool strengthens and nourishes the hair follicles, neutralizes all irregularities, and a balanced composition prevents the paint from quickly washing out or fading in the sun.

The manufacturer has significantly expanded the paint palette so that everyone can choose the right shade.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 90 ml.

TOP 3 best dyes for lightening hair

If dark hair wants to be dyed light, the curls must first be lightened and only then tinted. For clarification, special paints are used.

GARNIER Color Naturals

The composition of this cream paint includes natural vegetable oils (olive, avocado and shea butter), which provide deep nourishment to the hair during the coloring process.

As a result, the hair is qualitatively, but gently lightened, but at the same time remains soft and silky. The components that make up the product not only brighten, but also smooth the hair structure.

A special protective barrier is formed around each hair, which prevents further damage..

In addition, the paint perfectly fixes the color, preventing the color from washing out and guarantees complete gray coverage.

The kit includes everything you need for coloring: a bag of cream paint, milk developer and protective gloves.

Simply mix the ingredients in a separate container and apply to your hair..

Due to the creamy texture, the composition evenly falls on the hair, providing uniform staining from roots to ends.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

L'Oreal Professionnel Majiblond Ultra, 900S

This hair dye from a well-known manufacturer will help to lighten your hair with high quality. for repainting in blond or for lightening curls for the purpose of further toning.

The composition of the product does not include ammonia, so the user will not suffer from an unpleasant odor during staining.

For high-quality clarification, the exposure time should be 50 minutes.

The composition includes a unique molecule that allows you to achieve a perfectly even cold shade.

Despite the fact that the paint is designed to lighten, it does not dry out the hair and does not cause itching of the scalp..

In addition, the tool is suitable for all types of hair, including gray hair.

A complex of vitamins is used as an active ingredient, so after using the product, the curls become soft and silky, easy to comb and style.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 50 ml.

Londa Professional Londacolor, 7/1

The palette of this resistant cream paint allows you to dye your hair in almost any color.. But, if it is planned to repaint dark hair into light ones, the curls will have to be lightened beforehand.

The composition of this tool includes unique microspheres that penetrate deep into the hair structure, providing high-quality and deep staining..

In addition, the unique technology and consistency guarantees uniform coverage of the coloring composition from roots to tips.

Coloring pigments penetrate deep into the structure of the hair shaft, so the color is effectively fixed from the inside and does not wash out for a long time.

The unique composition of the coloring agent also allows you to use it to paint over gray hair.. Vitamin E is used as the active ingredient.

This component not only smoothes the hair structure, but also provides deep nourishment to the scalp.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

TOP 3 best permanent hair dyes

Not all women love tint balms, because they do not give a lasting color and are quickly washed out. If you want to dye your hair for a long time, you should use special resistant paints.

L'Oreal Paris Preference Recital

A well-known company is engaged in the production of this cream paint.. However, the cost of paint very democratic, although it provides a lasting staining effect.

The product was created by leading experts in collaboration with renowned colorist Christophe Robin.

As a result, a paint was created with special, more voluminous coloring pigments.Due to this, the paint is retained in the hair structure longer and is not washed out even with frequent shampooing.

The bright color is resistant to fading, even if a person spends a lot of time in the sun.

In addition, the composition of the product includes vitamins that even out the structure of the hair, give it shine and make the curls obedient..

The gel consistency makes it easy to apply, but be sure to wear a cap on your head, as the product may leak a little.

Specifications:

• type of staining - resistant;
• consistency - gel;
• volume 60 ml.

Wella Professionals Illumina Color

Long-lasting cream paint provides a completely new standard for coloring, and You can use it not only in professional hairdressing salons, but also at home.

The box provides everything you need for coloring: a bag of coloring pigment and oxidizing agent, and gloves to protect your hands.

For persistent staining, ammonia is included in the composition of the product, so an unpleasant odor will be present during the procedure.

The balanced composition of the product allows not only to qualitatively dye the hair and get a deep and even color..

Special components make curls elastic and strong, give them shine and density.

In addition, paint can be used to cover gray hair..

The creamy texture ensures uniform application, so the hair is qualitatively stained along the entire length.But for very long and thick hair, one pack of paint will not be enough.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Estel Professional De Luxe Silver

This dye is considered one of the most popular among professional colorists, but it can be used even at home.

To obtain a creamy coloring composition, it is enough to mix the contents of two sachets (with a dye and an oxidizing agent). The resulting product will be thick enough, so it can be easily applied along the entire length of the curls.

Staining will be uniform, as the coloring pigment penetrates deep into the hair structure.

The product is enriched with a unique vitamin complex. It nourishes the hair follicles, smoothes the hair structure and gently cares for the scalp.

As a result, after the procedure, the hair becomes smooth, silky, acquires a natural shine and is easy to comb..

The dye mixes easily with the oxidant to create a creamy consistency that is easy to apply to the hair and does not run during use.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

TOP 3 best inexpensive hair dyes

If dyeing is carried out infrequently or do not plan to radically change the color, inexpensive hair dyes can be used.

ESTEL Vital Quality Color

One of the most budget hair dyes on the market today. With its help, you can paint over gray hair, refresh the natural hair color or even radically change the shade.

The composition contains several vitamins, the action of which is aimed at strengthening and protecting hair.

After dyeing, a protective barrier is formed around each hair, which prevents the pigment from washing out or fading in the sun.

In addition, vitamins deeply nourish the scalp and hair follicles, which stimulates the growth of curls.

After dyeing, the hair acquires a natural shine, the structure is leveled, so the hair is easier to comb and style..

The kit provides everything you need to prepare the coloring composition, but keep in mind that the volume of the package is small, so you will have to buy several packages to dye long hair.

Specifications:

• type of staining - resistant;
• consistency - gel;
• volume 50 ml.

OLLIN Professional Color

This persistent cream paint is affordable, but at the same time allows create bright and deep shades.

The formula includes active pigments that penetrate deep into the hair structure and allow you to get a uniform color along the entire length from roots to tips.

In addition, this composition allows not only to refresh the natural hair color, but also to paint over gray hair at home.

Panthenol is used as an active ingredient, which provides protection for curls from the aggressive effects of ultraviolet radiation..

Thanks to this, dyed hair does not fade in the sun, and a healthy shine is maintained for a long time.

In addition, the paint boasts a rich color palette, so the user can choose any suitable color to change the image.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 60 ml.

Palette Intense color

This inexpensive, but time-tested cream paint allows you to get a deep and saturated color.

The tool has a triple care system for vibrant colors, uniform gray coverage and lasting results.

The composition of the product includes keratin and panthenol. The first substance strengthens the hair structure and levels it.

Due to this, the hair becomes smooth and obedient, easy to comb and style..

Panthenol provides UV protection, so the curls do not fade even with prolonged exposure to the sun.

The product has a creamy consistency for easy application over the entire length.. The paint does not flow or splatter.

Also, the paint boasts a rich color palette, although with a radical change in color, the shade does not always turn out the way it is shown on the package.

Specifications:

• type of staining - resistant;
• consistency - cream;
• volume 50 ml.

Which firm to choose?

There are a lot of manufacturers of hair dyes, but in order not to ruin your hair and get the right shade of curls, you should give preference to the most reliable and trusted manufacturers.

In 2024-2025, Cutrin, Londa, Wella, L'Oreal, Estel, GARNIER, Kapous, Schwarzkopf, Matrix, OLLIN and Palette were recognized as the best hair dye manufacturers..

We studied the range of these companies and included in the rating only the best types of dyes.

Customer Reviews

Useful video

From the video you will get an overview of the best hair dyes: